Tweeta mobile advertising campaign is the glue factor of the following: overall campaign duration: month/week/days.. Ad to be delivered delivery channels used Target customers on each channel and quantity (how many of the 200,000 males to target) when to display ad on each channel target impression count required on each channel target click count on [...]
TweetSpecifying the correct audience of the campaign is very important. When collecting the profiles (see part 1) you should collect profile information as much as possible. Once you have thousands of profiles, you need to segment them per campaign. To advertise for a youth-related product requires you to select a youth 18-25 years age, maybe [...]
TweetCustomers are in the system and delivery channel are defined now per part 2 and part 3. an important factor to consider for any mobile advertising campaign is to reward the customers for receiving ads on their mobiles. Again, the reward is not for accepting to opt-in, the reward is for receiving ads on different [...]
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