Category Archives: Khaled Gharaibeh

Living a boring messaging concept

Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. For hundreds of years now, we are using the same boring messaging concept in our life to communicate! Simply: a sender, a receiver, content, medium, and context. This concept is getting boring to me! Maybe I have an orthodox thinking, but don’t you think primitive telephony patent, landlines, cell phones, SMS, emails…etc are getting so…. routine? There should be a…

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Mobile Advertising in Arab region (Campaign Management)- Part 6

Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. a mobile advertising campaign is the glue factor of the following: overall campaign duration: month/week/days.. Ad to be delivered delivery channels used Target customers on each channel and quantity (how many of the 200,000 males to target) when to display ad on each channel target impression count required on each channel target click count on each channel what reward system…

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Mobile Advertisement in Arab Region- Part 5 (Target Audience)

Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. Specifying the correct audience of the campaign is very important. When collecting the profiles (see part 1) you should collect profile information as much as possible. Once you have thousands of profiles, you need to segment them per campaign. To advertise for a youth-related product requires you to select a youth 18-25 years age, maybe a blend of females and/or…

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Mobile advertising in Arab region (Customer Reward) – Part 4

Customers are in the system and delivery channel are defined now per part 2 and part 3. an important factor to consider for any mobile advertising campaign is to reward the customers for receiving ads on their mobiles. Again, the reward is not for accepting to opt-in, the reward is for receiving ads on different mobile delivery channels. Rewarding customers is usually enabled by a pointing system. The system basically converts ad impressions/clicks/actions to points. For example: every SMS received by customer on campaign X…

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Mobile advertising in arab region (Delivery Channels)- Part 3

Posted By: Khaled Gharaibeh Another challenge to face by agencies and advertisers: where should I place my ads on mobile? Of course assuming that target audience customers are opt-in to receive ads. The delivery channel of the ad depends on the ad itself and the duration of the campaign. Ads that have long text are way too different from ads that only have a picture and two words maximum. And showing an ad for a week is absolutely different in shape and format from an…

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Mobile Advertising in Arab region- Part 2 (Bringing Customers)

Posted By: Khaled Gharaibeh Now that we know what a mobile advertising concept is, we need to bring customers (our target audience) in the game. Without customers there will be no advertising at all. Handling customers on mobile is a bit sensitive, actually more sensitive than traditional advertising channels. Billboards are simply installed on the street for everyone to look at, online ads (banners) are also for every site visitor to look at, though some online ads are customized per logged in user on the…

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Mobile Advertising in Arab region- Part 1

Posted by: Khaled Gharaibeh I guess this post is due to be published, now that I have been working on mobile advertising for more than 3 years specifically for the MENA and GCC region. The concept “Mobile Advertising” sounds easy and straight forward, though it is completely the opposite. Several points need to be considered, and smart business models to be thought of in this field. Furthermore, the number and specifications of mobile advertising stakeholders are totally different than classical advertising.  The stakeholders To have…

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