Category Archives: Articles

Several articles & Other writings in English in periodicals, newspapers and references.

Eight Years Under Covers!

Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. It wasn’t until recently that I noticed how self-conscious I am about my Hijab! How the fact of wearing a Hijab dictates the majority of my behaviors, most of my thoughts, and even some of my aspirations. How it impact the small as well as the big events of my life, changes the way I understand a sideway look from…

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Mobile advertising in arab region (Delivery Channels)- Part 3

Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. Posted By: Khaled Gharaibeh Another challenge to face by agencies and advertisers: where should I place my ads on mobile? Of course assuming that target audience customers are opt-in to receive ads. The delivery channel of the ad depends on the ad itself and the duration of the campaign. Ads that have long text are way too different from ads…

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Mobile Advertising in Arab region- Part 2 (Bringing Customers)

Posted By: Khaled Gharaibeh Now that we know what a mobile advertising concept is, we need to bring customers (our target audience) in the game. Without customers there will be no advertising at all. Handling customers on mobile is a bit sensitive, actually more sensitive than traditional advertising channels. Billboards are simply installed on the street for everyone to look at, online ads (banners) are also for every site visitor to look at, though some online ads are customized per logged in user on the…

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Mobile Advertising in Arab region- Part 1

Posted by: Khaled Gharaibeh I guess this post is due to be published, now that I have been working on mobile advertising for more than 3 years specifically for the MENA and GCC region. The concept “Mobile Advertising” sounds easy and straight forward, though it is completely the opposite. Several points need to be considered, and smart business models to be thought of in this field. Furthermore, the number and specifications of mobile advertising stakeholders are totally different than classical advertising.  The stakeholders To have…

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When a Start up starts to go down (first published on wamda.com)

Starting up your own business… mmmmm mmmm… all nice and happy thoughts, ideas of how to make the world a better place, you’re your own boss! You have all the money you want, you drive the car of your dreams, vacation in Italy, and get the latest gadgets :) All true,,, but there’s also a less celebrated side of your own business…. Failure, or preventing yourself from it.

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