Category Archives: Knowledge

Information and references for something of benefit at work!

Mobile advertising in arab region (Delivery Channels)- Part 3

Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. Posted By: Khaled Gharaibeh Another challenge to face by agencies and advertisers: where should I place my ads on mobile? Of course assuming that target audience customers are opt-in to receive ads. The delivery channel of the ad depends on the ad itself and the duration of the campaign. Ads that have long text are way too different from ads…

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Mobile Advertising in Arab region- Part 1

Posted by: Khaled Gharaibeh I guess this post is due to be published, now that I have been working on mobile advertising for more than 3 years specifically for the MENA and GCC region. The concept “Mobile Advertising” sounds easy and straight forward, though it is completely the opposite. Several points need to be considered, and smart business models to be thought of in this field. Furthermore, the number and specifications of mobile advertising stakeholders are totally different than classical advertising.  The stakeholders To have…

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