“Giving up doesn’t always mean you’re weak, sometimes it just means you’re strong enough to let go”.
April 7th, 2011
Types of Project Managers
<I did not write this, but was too good not to be posted> If you get in my way, I’ll kill you! – ideal project manager If you get in my way, you’ll kill me! – somewhat less than ideal project manager If I get in my way, I’ll [...]
March 9th, 2011
Living a boring messaging concept
For hundreds of years now, we are using the same boring messaging concept in our life to communicate! Simply: a sender, a receiver, content, medium, and context. This concept is getting boring to me! Maybe I have an orthodox thinking, but don’t you think primitive telephony patent, landlines, cell [...]
February 16th, 2011
One way or the other!
One of the things that I don’t understand, is why do people have to absolutely contradict one another with extremes! Rather than point out the difference, which could be slight or major! If someone is pro something, then s/he is so passionate in defending it that you believe his [...]
January 10th, 2011
Mobile Advertising in Arab region (Campaign Management)- Part 6
a mobile advertising campaign is the glue factor of the following: overall campaign duration: month/week/days.. Ad to be delivered delivery channels used Target customers on each channel and quantity (how many of the 200,000 males to target) when to display ad on each channel target impression count required on [...]
January 7th, 2011
Mobile Advertisement in Arab Region- Part 5 (Target Audience)
Specifying the correct audience of the campaign is very important. When collecting the profiles (see part 1) you should collect profile information as much as possible. Once you have thousands of profiles, you need to segment them per campaign. To advertise for a youth-related product requires you to select [...]
January 3rd, 2011
Mobile advertising in Arab region (Customer Reward) – Part 4
Customers are in the system and delivery channel are defined now per part 2 and part 3. an important factor to consider for any mobile advertising campaign is to reward the customers for receiving ads on their mobiles. Again, the reward is not for accepting to opt-in, the reward [...]
January 1st, 2011
Content to be uploaded in January 10th
Thank you for your interest in this section, I’m organizing the information and will upload the sum of 7 years of consulting and training on January 10th.
December 31st, 2010
How to: Calculate your PMP/PgMP Eligibility Hours!
When you are applying for your PMP exam, one of the trickiest things (and the one thing majority of people get audited based on miss ups in) is the number of hours & months you enter. The main thing to watch out from is the hours of experience you enter in [...]
December 30th, 2010
Mobile advertising in arab region (Delivery Channels)- Part 3
Posted By: Khaled Gharaibeh Another challenge to face by agencies and advertisers: where should I place my ads on mobile? Of course assuming that target audience customers are opt-in to receive ads. The delivery channel of the ad depends on the ad itself and the duration of the campaign. [...]
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